For about a year ago a business partner lured the Spanish price-comparison platform ValorTop to Denmark. Although the company targets the Spanish market, and the founders come from the Netherlands, Spain and Japan, they now form a Danish startup.
ValorTop is a price-comparison platform targeting the 322 million Spanish-speaking people worldwide. They specialize in helping users find and buy technology products. They do this by offering the five best products in various categories.
Valortop’s main competence and capacity is to rank its content high on Google, in order to generate traffic. For example, a Google search for ” mejor antivirus 2015 “(Best antivirus 2015) ranks ValorTopsas first proposed choice. If you click on the link to ValorTop, you will find their top five list of antivirus programs and a link to buy the specfic product.
Business Partners led the team to Denmark
The founders behind ValorTop were persuaded to base their startup in Denmark for about a year, since their former business partner is Danish. They soon discovered that Copenhagen has an exciting startup environment, and they chose to stay here.
“We love how open the Danes are to foreign entrepreneurs. Combining this with the helpfulness that Danes are blessed with, it is not difficult to integrate into the local community. The fact that it is so easy to talk to people, is invaluable for a startup. Network possibilities here are really amazing, ” says Emma Reynolds, co-founder of ValorTop, whom have rooted in Japan.
Currently, the start up is working with the Copenhagen’s accelerator programme GoGrow , headed by Copenhagen School of Entrepreneurship.Here, it enjoys the particular advantage of flat social hierarchies – a special Danish approach to entrepreneurship – which enables them to reach out to experienced mentors without restrictions and with mutual respect.
Therefore, they remain suspended
Emma Reynolds, co-founder of ValorTop, highlights several things that have driven the firm to remain in Denmark. One of the key factors for ValorTop team is that even if Copenhagen is a relatively expensive city to live in, it is possible to earn a living with a part-time job of 20 hours a week.
It gives a lot of freedom to work on its launch alongside having a job. It is important for ValorTop’s team that in Denmark it is actually possible for entrepreneurs who still can not survive on their business, to eat and pay the bills on time.
Emma Reynolds also stresses the importance of public supporting plans that help startups in Denmark, all of which are available for free to entrepreneurs. ValorTop has among others used the opportunity offered by Startvækst as a form of free expert advice on everything from VAT rules to marketing contracts.
“You just choose the expertise area you need, enters his questions and then there is a registered expert who will respond within 24 hours – and it’s free!” says an enthusiastic Emma Reynolds.
All in all, the team has internalized the Danish method for themselves and are excited about the opportunities it is going to offer them as a company. Emma Reynolds explains:
“Although the Copenhagen startup ecosystem might be not as internationally recognized as Silicon Valley, London or Berlin, I have no doubt that Copenhagen will soon be able to reach them. There are so many factors that are helping to build a strong startup ecosystem, and I sense that this is only the beginning. “
ValorTops vision is to become the best and biggest-decision platform fort Spanish and Portuguese technology consumers .